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Recipe for Success: A Workshop for Food Entrepreneurs

  • Wednesday, October 21, 2020, 8:30 AM - 4:00 PM

If you’re thinking of making and selling a favorite recipe, or even if you already have a small food business, the presenters of this program can give you guidance. Their experience and expertise in licensing a food product, processing, packaging, marketing, pricing and selling are an invaluable resource. The program also includes the basics of successful small business management. Current or potential food entrepreneurs are encouraged to attend.

The workshop will include speakers from Cornell University Food Venture Center, NYS Department of Agriculture & Markets, NY Kitchen Company Food Consultant, SCORE Business Marketing and Counseling, and more.

Wednesday, October 21, 2020 - online via Zoom 

Fee: $50 Full Day, $30 Morning or Afternoon Session 

Click here to register!

Click here for a printable version of the agenda

RECIPES FOR SUCCESS AGENDA

Morning Session 8:30-Noon 


Get Permission: Regulations and Licensing 

Where do you go to get permission to sell your packaged food product at retail locations, such as grocery stores or farmers’ markets? Can you make your product in your own home kitchen? Get these and other questions answered. Presenter: John M Luker, Assistant Director, Division of Food Safety & Inspection, New York State Department of Agriculture & Markets 


Recipe Approval Part I: Making sure your food product is safe 

The Cornell Food Venture Center provides comprehensive assistance to beginning and established food entrepreneurs. Many food products require review and approval by a food safety expert, a service provided by the FVC. Presenter: Bruno Xavier and Shannon Prozeller, Cornell University Food Venture Center 


Story from the Field 

Hear from a current small-scale food entrepreneur about their road to creating a food based business.

 
Recipe Approval Part II: Making sure your food product is safe 

The Cornell FVC offers assistance with product and process safety evaluations, regulatory compliance, food processing development and shelf-life evaluation. Presenter: Bruno Xavier and Shannon Prozeller, Cornell University Food Venture Center

Taste of NY

Learn how to get your product in Taste of NY stores. Presenter: Jessica Ziehm, CCE Washington County Ag Marketing Educator


Afternoon Session 12:30-4:00 


Becoming a Small-Scale Food Processor

Learn from an industry consultant how to scale-up your recipe to launch production, and issues related to shelf life and packaging. Presenter: Robin Puskas, owner of NY Kitchen Company 

The Value of a Good Business Plan 

How can you maximize your chances for a successful food business venture? Learn about developing a small business feasibility study and plan. Presenter: Dennis Crimi & Steve Hovey, SCORE Small Business Advisors 


Story from the Field 

Hear from a current small-scale food entrepreneur about their road to creating a food- based business.

Market Research & Marketing Basics 

Got an idea for what you would like to sell? Great! Learn how to conduct market research along with some general marketing principles. Presenter: Dennis Crimi & Steve Hovey, SCORE Small Business Advisors 


Getting Your Product on the Store Shelf 

Hear from a grocery store buyer about getting your product on their shelf. 


Insurance Requirements and Products 

Learn why you not only need insurance, you’ll want insurance. Choosing the right insurance agent and policy are important business decisions. Presenter: Bob Bleistein, Eastern Classic Coverage Insurance 


Other Business Basics 

Audience choice Q & A. Presenter: Dennis Crimi & Steve Hovey, SCORE Small Business Advisors

Fee

$50 Full Day, $30 Morning or Afternoon Session

Learn More

https://reg.cce.cornell.edu/RecipeForSuccess_241

Contact

Diane Whitten
Community Nutrition/Health
dsh23@cornell.edu
518-885-8995 ext. 2220

Location

This event is online

Last updated September 22, 2020