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Recipe for Success - A Workshop for Food Entrepreneurs

• Thursday, April 11, 2019, 8:30 AM - 4:30 PM

8:30-8:40 Welcome & Orientation

8:40-9:30 Get Permission: Regulations and Licensing
Where do you go to get permission to sell your packaged food product at retail locations, or sell ready to eat food at venues, such as farmers’ markets? Can you make your product in your own home kitchen? Get these and other questions answered. Presenter: John M Luker, Assistant Director, Division of Food Safety & Inspection, New York State Department of Agriculture & Markets

9:30-10:30 Part I Recipe Approval: Making sure your food product is safe
The Cornell Food Venture Center provides comprehensive assistance to beginning and established food entrepreneurs. Many food products require review and approval by a food safety expert, a service provided by the FVC. Presenter: Bruno Xavier, Cornell University Food Venture Center

10:30-10:40 Break

10:40-11:30 Becoming a Small Scale Food Processor
Learn from an industry consultant how to scale-up your recipe for production, where to produce your product, and how to price it to make a profit. Presenter: Robin Puskas, owner of NY Kitchen Company

11:30-11:45 Story from the Field
Kelley Goldman, co-owner of Puckers Gourmet, will share her experience establishing her business selling old-world style pickled products.

11:45-12:00 Story from the Field
Trish Nusbaum, owner of The Food Florist, will discuss her frozen food business.

12:00 - 12:30 Lunch featuring The Food Florist, Ballston Spa, NY

12:30-1:15 Part II Recipe Approval: Making sure your food product is safe
The Cornell FVC offers assistance with product and process safety evaluations, regulatory compliance, food processing development and shelf-life evaluation. Presenter: Bruno Xavier, Cornell University Food Venture Center

1:15-1:40 The Value of a Good Business Plan
How can you maximize your chances for a successful food business venture? Learn about developing a small business feasibility study and plan. Presenter: Dennis Crimi & Steve Hovey SCORE Small Business Advisors

1:40-1:55 minutes Story from the Field
Shelley Monder, co-owner of Lucy Jo’s Coffee

1:55-2:05 Break

2:05-2:30 Market Research & Marketing Basics
Got an idea for what you would like to sell? Great! Learn how to conduct market research along with some general marketing principles. Presenter: Dennis Crimi & Steve Hovey SCORE Small Business Advisors

2:30-3:00 Getting Your Product on the Store Shelf
Healthy Living Market director of purchasing will discuss the process of getting your product placed on their shelves. Presenter: Paul Hoffman Director of Purchasing and Retail Sales for Healthy Living Markets in Saratoga Springs, NY and South Burlington, VT.

3:00-3:25 Other Business Basics
Presenter: Dennis Crimi & Steve Hovey SCORE Small Business Advisors

3:25-4:00 Insurance Requirements and Products
Learn why you not only need insurance, you’ll want insurance. Choosing the right insurance agent and policy are important business decisions. Presenter: Bob Bleistein, Eastern Classic Coverage Insurance

4:00-4:30 Panel Q&A Cornell Cooperative Extension offers equal program and employment opportunities.

To register for Recipe for Success click on this link:  https://www.eventbrite.com/e/recipe-for-success

Fee

$65

Location

Cornell Cooperative Extension of Saratoga County
50 West High Street
Ballston Spa, NY 12020

Last updated February 21, 2019